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Control who enters a sequence and when with triggers, conditions, and exit rules.
Last updated March 23, 2026
Difficulty: Intermediate | Time: 10 min | Tier: Business & Above
Business Tier & Above
Email sequences require a Business tier subscription or higher.
Triggers determine how contacts enter a sequence. Conditions filter who qualifies. Exit rules determine when someone should be removed. Together, they give you precise control over your automated outreach.
A trigger is the event that starts the sequence for a contact:
Conditions are optional filters applied on top of triggers:
Exit rules automatically remove contacts from the sequence:
Tip
Always enable "Reply detected" as an exit rule. Sending automated emails after a contact has already replied creates a poor experience.
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