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Step-by-step guide to creating an automated email sequence that nurtures leads over time.
Last updated March 23, 2026
Difficulty: Intermediate | Time: 15 min | Tier: Business & Above
Business Tier & Above
Email sequences require a Business tier subscription or higher.
This walkthrough builds a real lead nurture sequence from scratch. By the end, you will have a 5-email drip campaign that runs automatically whenever a new lead enters your pipeline.
You want to nurture new leads who submit your website contact form. Over 14 days, you will send them a welcome email, a case study, a feature highlight, a testimonial, and a soft demo invite.
Tip
Enroll yourself first to experience the sequence as a recipient. This is the best way to catch tone issues, timing problems, and missing personalization.
Once active, the sequence dashboard shows per-step analytics:
Need more help? Ask Sally in the chat bubble!
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