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Understand how lead scores are calculated, set custom rules, and use scores to prioritize outreach.
Last updated March 23, 2026
Difficulty: Intermediate | Time: 8 min | Tier: Business & Above
Lead scoring (a numeric score assigned to each contact based on their behavior and profile) helps you focus on the contacts most likely to convert. Higher scores mean warmer leads.
Business Tier & Above
Custom lead scoring rules require the Business tier or higher. All plans include the default scoring model.
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