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Use AND/OR logic, field-based filters, and activity conditions to build precise audience segments.
Last updated March 23, 2026
Difficulty: Intermediate | Time: 10 min | Tier: All Plans
The segment builder uses conditions and filters to define exactly which contacts belong in a segment. You can combine multiple criteria with AND/OR logic for precise targeting.
Filter by any contact property:
Filter by what contacts have done:
Tip
Preview your segment before saving. The contact count updates in real time as you add conditions, so you can see if your criteria are too broad or too narrow.
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